What We Do Fifth Sun is a graphic design and distribution company of licensed and private label apparel. Over the last 12 years, we have learned that above all else, success boils down to execution; some talk about it but we do it. We realize that the success of our partners is our success so we analyze the particular customer shopping in their stores. Our design process starts with the customer in mind and ends when the garment is sampled and has the right look and feel. When you look at our web art, notice our artistic diversity and creativity. Not all stores have the same type of customer, so art and execution must reflect that. Our distribution system consists of a shelf stock program for over 3500 independent stores and most national retailers. The shelf stock program provides us with direct feedback on what is working and allows us to be more responsive to trends in the market. Through the use of a comprehensive Sales Rep program centered around New World Sales, we are able to introduce new products with incredible efficiency and with widespread distribution.