Licensing Programs We apply this same diversity and creativity to our license programs. You won’t see a hundred licenses on our website, because we don’t subscribe to this shotgun approach to success. We try to achieve maximum potential for our licensors by not over extending our art capabilities and by devoting the energy necessary to develop creative products that follow their brand objectives. We will continue to push the creative envelope with all of our licenses because that is what we do. Good brands will get you on the shelf, but good execution of a good brand will maximize your potential of staying there.